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Small businesses aren’t all alike. Some are restaurants, some are mom-and-pop shops, and some might even become the next Facebook. But one thing ties them all together, says Christiana McFarland, research director at the National League of Cities: “They’re employing folks interested in staying and investing in the city.”
With most cities looking to attract job creators to town, what can an eager young up-and-comer do to stand out? Here, a few ways:
1. Streamline the process
“Enhancing the regulatory process is a critical way local government can support small businesses,” McFarland said. One of the best ways to accomplish that is to make interactions between businesses and cities as smooth as possible.
Some cities, like Chicago and Kansas City, set up small business centers (physical locations and online sources), mapping out the steps for starting a business, plus forms and advice for business plans and navigating the city’s licensing processes.
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