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Have you heard of Harry’s? Stamps.com? Squarespace? MailChimp? If you have, it’s likely that you heard about it from a podcast.
Indeed, these advertisers got in on the ground floor of what’s turning out to be a skyrocketing business, with podcasts reaching larger and larger audiences in a unique and personal way way.
Podcasting is surging. In its latest survey, Edison Research’s The Infinite Dial 2015 report found “monthly audio podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015.”
“Mainstream awareness is growing,” Lex Friedman, executive vice president of sales and development at Midroll Media, said. Podcasts got a huge push into the mainstream from Serial, an addictive weekly podcast investing a fascinating and largely forgotten murder case, not to mention other podcast hits like WTF with Marc Maron and Comedy Bang Bang.
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