Signal Hill dealership Boulevard Buick GMC returned to Long Beach last month with the acquisition of Coast Cadillac. The new owners believe the deal will cause a “substantial increase in sales tax revenue for the City of Long Beach.”
Boulevard purchased the Coast Cadillac dealership — now Boulevard Cadillac, located at 3399 E. Willow Ave. — June 9, in light of the current economy.
“We’ve seen a big change,” Ron Charron, one of the owners of Boulevard said. “Our Buick GMC new car sales are up almost 80 percent from last year.”
Charron is confident in the quality of the product, though not many dealerships are expanding their businesses at this time.
“It was still a tough decision to make a major acquisition in this economy,” Charron said. “But I can’t say enough good about GM quality recently. The customers are finally realizing that American cars are not that bad.”
Charron and partner Brad Willingham rotate between the two locations with hopes to “grow it and give back to the community,” Charron said.
The acquisition of Boulevard Cadillac occurred on the heels of the move of the dealership’s collision center from Long Beach back to the Signal Hill Auto Center. Previously a Chrysler dealership, the Boulevard Collision Center is now located next to Boulevard Buick GMC and incorporates energy-efficient paint booths.
Founder Jim Willingham opened the family-owned and operated Boulevard Buick GMC on American Avenue in Long Beach in 1961. Even after their move to Signal Hill in 1993, the owners still seek to treat customers like “they were [their] own mother” and consider their dealer “one of the friendliest places to buy or lease a car.”
The dealership boasts clientele reaching from South Bay Peninsula to Los Angeles and Orange Counties.